How Loan Officers Find Active Real Estate Agents

For a loan officer, finding reliable, active real estate agents to partner with is the difference between consistent referrals and a feast-or-famine pipeline. But sifting through brokerage websites — or worse, hunting for sign riders — to find genuinely productive partners feels like searching for a needle in a haystack. It’s also a huge waste of time.

The smarter approach: work from real transaction data instead of guesswork.

What makes a real estate agent worth partnering with?

An agent worth your time is an active agent — one with recent, verifiable closings, not just a license. The signal isn’t how polished their marketing is; it’s their production. The metrics that matter most are buyer volume, listing volume, and total units closed over a recent period. Those numbers tell you who is actually moving deals in your market right now.

How to find active agents in your market

Model Match’s Market Insights tool lets you search for real estate agents locally or nationwide and sort them by actual production. A few ways loan officers use it:

• Sort by production. Order agents by buyer volume, listing volume, or total units to see who’s genuinely active — not who simply has the biggest billboard.
• Build a focused list. Pull, say, the top 75 buyer agents in your county, all based on transaction data, without guessing who’s busy.
• Check their relationships. See which lenders an agent already sends business to, so you know how you compare before you reach out.
• Screen for fit. Focus on agents whose business aligns with your borrower base and your value proposition.

This level of insight means you spend your time building relationships with agents who are aligned with your borrowers and actively closing deals — not chasing dead ends.

Turn the list into a referral system

Finding the right agents is step one; organizing the outreach is what makes it pay off. Add selected agents to a pipeline in your account to create a dedicated space to track outreach, log notes from conversations, and collaborate with your team. And because you can export targeted lists complete with volume data, emails, and phone numbers, the intelligence drops straight into your existing CRM for seamless follow-up.

The result is less time chasing unproductive leads and more time nurturing partnerships that actually generate referrals.

Ready to transform how you find and partner with active real estate agents? Start a free trial or look up real estate agents in your market today.