Market Position Report

Here's where your business stands — and where to grow it next.

Generated from your closed-loan production in Model Match. No manual pulls, no spreadsheets.

OriginatorJordan Ellis · NMLS 000000
CompanyEllis Lending Group · Beverly Hills, CA
PeriodTrailing 12 months

Where you stand

The short version

Over the last 12 months you closed $311.6M across 224 loans at a $1.39M average loan size — a jumbo, Westside LA book. Three things stand out when we look at the full picture: you're concentrated in one city, concentrated with one lender, and there's a real opening with agents in your own markets whose business isn't locked up by anyone.

None of that is a problem on its own. Together, they tell you exactly where your next 90 days should go.

$311.6M
Total volume
224
Loans closed
$1.39M
Avg loan size
65
Markets touched

Your footprint

Where your business is coming from

Los Angeles alone is 38% of everything you closed — more than six times your next-biggest market. That's not unusual for someone based there, but it means your other markets are still mostly untapped upside, not dead ends.

Los Angeles$118.4M · 79 loans
Beverly Hills$19.6M · 12 loans
Santa Monica$16.2M · 11 loans
Encino$12.1M · 9 loans
Newport Beach$9.7M · 4 loans
Pacific Palisades$8.4M · 6 loans
Malibu$6.7M · 3 loans
Calabasas$5.9M · 5 loans

Where to look

Newport Beach ($9.7M on just 4 loans) and Malibu ($6.7M on 3 loans) are large-ticket markets where you've barely scratched the surface. A handful of new relationships there could move the needle fast, given your average deal size.


Your lender relationships

Where your risk is concentrated

This is the single biggest thing to fix. 59% of your volume runs through one lender — Meridian Home Lending. If their guidelines, pricing, or capacity shift, nearly six in ten of your deals are exposed with no backup at the same scale.

LenderVolumeLoansShare
Meridian Home Lending$184.9M10359.4%
Bluewater Capital$52.5M4916.8%
Anchor Point Mortgage Bankers$51.8M3916.6%
Fundstream Capital$10.9M123.5%
All others (6 lenders)$7.2M142.3%
Share is percent of your closed volume over the trailing 12 months.

Risk flag

Bluewater and Anchor Point are already proven — both handle $50M+ of your business today. The fix isn't finding new partners, it's shifting volume toward the two you already trust. Target: no single lender above 45% within two quarters.


Your production mix

Purchase, refi, and loan type

You're not purely rate-cycle dependent — purchase and refinance are nearly even. Your loan-type mix is exactly what you'd expect at your price point.

Transaction type

48% Purchase 44% Refinance 8% Equity

Loan type

97% Conventional 2% HELOC 1% Other

Your growth opportunity

Agents you should be talking to

These are the highest-volume buyer-side agents in your exact markets — and the number beside each bar is how many different loan officers they currently spread their business across. An agent working with 25–36 different LOs has no one to defend. Their business is genuinely in play.

R. Dylan Foster$197.2M · 36 LOs
Devon Marsh$136.1M · 11 LOs
Elliot Rhodes$113.3M · 28 LOs
Nathan Voss$113.0M · 10 LOs
Casey Whitman$109.5M · 36 LOs
Grant Calloway$98.6M · 25 LOs

Solid bars are agents spreading business across 25+ loan officers — fragmented, and in play. Light bars have an established relationship with someone already.

AgentOfficeMarketBuyer vol.LOs used
R. Dylan FosterMeridian Realty GroupLos Angeles$197.2M36
Casey WhitmanAnchor Realty PartnersNewport Beach$109.5M36
Devon MarshCrestpoint InternationalBeverly Hills$136.1M11
Elliot RhodesHighline PropertiesLos Angeles$113.3M28
Nathan VossMeridian Realty GroupMalibu$113.0M10
Grant CallowayHighline PropertiesNewport Beach$98.6M25

Leave alone for now

Owen Baxter, Sam Delacroix, and Wesley Cho each work with only 3–4 loan officers total — someone already owns those relationships. Worth checking whether it's you before spending effort there.


What to do next

Your 90-day plan

1

Rebalance your lender mix

Shift 15–20% of your Meridian Home Lending volume toward Bluewater and Anchor Point. This is your highest-leverage, lowest-effort move — both partners already handle your business at scale.

2

Go after Newport Beach

Casey Whitman and Grant Calloway together represent $208M in fragmented buyer-side volume, in a market where you already close large but infrequent deals.

3

Deepen your Los Angeles relationships

R. Dylan Foster and Elliot Rhodes are the two largest pools of fragmented buyer-side volume in your home market — and you're already there.

4

Follow through in Malibu

Nathan Voss (10 LOs, $113M buyer volume) pairs naturally with the $6.7M footprint you already have there. Fewer LOs means a harder door — but it's the smallest lift on this list for real upside.

Sample report

This report was generated from closed-loan production data in Model Match — no manual pulls, no spreadsheets. Ask for it any time you want a refresh.

Names, companies, and figures on this page are anonymized and illustrative. They're modeled on a real report structure, not a real originator's book. Read how it was built →