# Model Match — Full Content Reference > Model Match is a mortgage and real estate market intelligence platform for loan officers, recruiters, and title teams. It surfaces loan officer production volume, real estate agent activity, lender market share, and refinance-ready borrower data so users can find borrowers, recruit producers, and build referral partnerships from real transaction data. This is the full-context companion to https://modelmatch.com/llms.txt. It is a static, self-contained reference intended for AI agents and language models. ## What Model Match is Model Match is a subscription web application (plans from $49/month, with a 14-day free trial). Its data covers loan officers, mortgage lenders and branches, real estate agents, and residential properties across the United States, drawn from real estate and mortgage transaction records from 2017 to today and refreshed continuously. It is used to look up a loan officer's volume and history, find active real estate agents to partner with, recruit top-producing originators, identify refinance-ready homeowners, and track market share and personnel movement across the lending industry. ## Products - **Market Insights** (https://modelmatch.com/solutions/market-insights): The core search tool — find active real estate agents, run loan officer volume reports, and surface refinance-ready borrowers nationwide, with 100+ filters across production, geography, and team makeup. - **Borrower Insights** (https://modelmatch.com/borrowerinsights): Find refinance-ready homeowners by interest rate, equity position, home value, loan type, and contact details across millions of loans. - **Market Reports** (https://modelmatch.com/market-reports): National rankings of top-producing lenders and loan officers, real-time market signals, and loan officer transitions between lenders. - **Ask Model Match** (https://modelmatch.com/ask-modelmatch): AI that answers mortgage market questions from Model Match data, with an MCP server (https://modelmatch.com/model-match-mcp) for connecting the data to AI agents and assistants. - **CRM** (https://modelmatch.com/solutions/crm): A CRM for loan officers and recruiters built on live mortgage data, with recruiting and referral-partner pipelines. - **Integrations & API** (https://modelmatch.com/solutions/integrations): REST API, MCP server, and app connectors for moving loan officer and real estate agent data into other tools. ## Who it is for - **Loan officers** (https://modelmatch.com/teams/loan-officers): Find and close more loans with refinance-ready borrowers and active agent partners. - **Recruiting teams** (https://modelmatch.com/teams/recruiting): Recruit top loan officers using verified production data and shared pipelines. - **Title teams** (https://modelmatch.com/teams/title): Agent and lender intelligence for title professionals — track wallet share and win more orders. ## Pricing Plans start at $49/month with a 14-day free trial, billed month-to-month. Custom Enterprise pricing is available for larger teams. See https://modelmatch.com/pricing for current plans. ## Frequently asked questions ### What is Model Match? Model Match is a mortgage market intelligence platform for loan officers, branch managers, and recruiters. It surfaces loan officer production volume, real estate agent activity, lender market share, and refinance-ready borrower data so you can find borrowers, recruit producers, and build referral partnerships from real transaction data. ### How much does Model Match cost? Plans start at $49/month with a 14-day free trial, billed month-to-month. Custom Enterprise pricing is available for larger teams. Current plans are on the pricing page. ### What data does Model Match include? Real estate and mortgage transaction data from 2017 to today, refreshed continuously — spanning loan officers, mortgage lenders and branches, real estate agents, and residential properties across the United States. ### Who uses Model Match? Loan officers, branch managers, recruiting teams, and title professionals use Model Match to find active real estate agents, recruit top-producing originators, identify refinance-ready homeowners, and track market share and personnel movement across the lending industry. ### Can I look up a specific loan officer or real estate agent? Yes. You can look up a loan officer's production volume and history by name, NMLS ID, or market, and find active real estate agents by name, brokerage, city, or ZIP — including the originators and lenders they already work with. ### How is Model Match priced compared with enterprise data tools? Model Match delivers mortgage and real estate intelligence at a price built for individual loan officers and small teams — starting at $49/month with no analyst, no implementation, and no six-figure contract required. ## Glossary ### Loan officer volume The total dollar amount or count of mortgage loans a loan officer (often called an MLO) has closed over a given period. It's the standard yardstick for comparing producers, and the primary signal lenders and loan officers use to identify top originators in a market. ### Mortgage market intelligence Data and analytics that describe what's actually happening in a mortgage market — who's originating loans, which lenders are winning share, which real estate agents are sending business to whom, and which borrowers are in position to refinance. Mortgage market intelligence platforms like Model Match aggregate public records, NMLS data, and transaction history into one searchable view. ### MLO (Mortgage Loan Originator) A licensed individual who takes mortgage loan applications and offers or negotiates the terms of a residential mortgage loan. Each MLO is assigned a unique NMLS ID by the Nationwide Multistate Licensing System, which is the canonical key for looking up an MLO's volume, employer history, and licensing status. ### Branch volume The aggregate loan production of every loan officer assigned to a single mortgage branch over a given period. Branch volume is how regional managers and lenders benchmark branches against peers — and how they spot branches with momentum (or branches whose top producers might be open to a move). ### Purchase vs. refi mix The split of a loan officer's, branch's, or lender's production between purchase loans (financing a home purchase) and refinance loans (replacing an existing mortgage). The mix is a fast read on how rate-sensitive a producer's book is — purchase-heavy producers tend to be insulated from rate cycles, while refi-heavy producers see big swings. ### Active real estate agent A real estate agent who has closed at least one transaction in a recent window (commonly the trailing 12 months). The active filter matters because most state license rosters include thousands of agents who haven't sold a property in years — looking up real estate agents by activity, not licensure, is the difference between a directory and an actual prospect list. ### Wallet share The percentage of a real estate agent's, branch's, or borrower's total business that goes to a specific lender, loan officer, or title company. For loan officers and title agents, wallet share is the goal metric — moving an agent from 20% of their closings with you to 60% is worth more than acquiring an entirely new agent. ### Borrower Insights A category of mortgage data that surfaces existing borrowers most likely to refinance, sell, or tap home equity — based on signals like equity balance, current interest rate, mortgage age, and life-event triggers. Used by retention-focused loan officers to act on their own portfolio before a competitor does. ## Articles - [Get Mortgage Market Intelligence by Asking Model Match](https://modelmatch.com/resources/blog/ask-model-match-mortgage-market-intelligence): Ask Model Match answers questions on loan officer production, agents, and mortgage market intelligence in plain English, then turns it into a report to share. - [Build Custom Mortgage Data Apps With Lovable or Replit](https://modelmatch.com/resources/blog/build-custom-mortgage-apps-lovable-replit-model-match): Connect Model Match to Lovable or Replit over MCP and build custom apps on live mortgage market intelligence — loan officer production, agents, and lenders. - [The Loan Officer Market Position Report, Built in One Prompt](https://modelmatch.com/resources/blog/loan-officer-market-position-report-mcp): Ask Claude for a market position report on your own loan production — where you're concentrated, where your lender risk sits, and which agents are in play. - [The Model Match API: Build Internal Tools on Mortgage Data](https://modelmatch.com/resources/blog/model-match-api-build-internal-mortgage-data-tools): Feed loan officer production, real estate agents, loans, and property data into the tools your team already uses — with the Model Match mortgage data API. - [Build a Mortgage Expansion Strategy With Claude](https://modelmatch.com/resources/blog/build-mortgage-expansion-strategy-claude-model-match): Build a mortgage expansion strategy in one prompt: Claude reads Model Match Market Signals for inventory, borrower profiles, and competitor lender rankings. - [Build With Model Match: Mortgage Data Dashboards in Claude & ChatGPT](https://modelmatch.com/resources/blog/build-with-model-match-mcp-dashboards-briefs-reports-ai): Plug Model Match mortgage and real estate data into Claude, ChatGPT, or any AI agent and build loan officer production dashboards, market briefs, and reports. - [Find Active Real Estate Agents by Asking Your AI Assistant](https://modelmatch.com/resources/blog/find-real-estate-agents-ai-assistant-mcp): Connect Model Match to ChatGPT or Claude and find active real estate agents — and the loan officers they already refer to — just by asking in plain English. - [Look Up Loan Officer Production by Asking ChatGPT or Claude](https://modelmatch.com/resources/blog/ask-ai-loan-officer-production-data-mcp): Connect Model Match to your AI assistant and pull real loan officer production data — volume, trends, and who's moving between shops — just by asking. - [What Is the Model Match MCP Server? Mortgage Data in ChatGPT](https://modelmatch.com/resources/blog/model-match-mcp-server-mortgage-data-chatgpt-claude): The Model Match MCP server connects real mortgage market intelligence to ChatGPT, Claude, and other AI assistants — ask for the data in plain English. - [AI Prompts Every Loan Officer Should Use in 2025](https://modelmatch.com/resources/blog/ai-prompts-loan-officers-production-real-estate-agents): Ready-to-use AI prompts for loan officers — follow-up emails, rate updates, agent outreach, and market content, made sharper with real production data. - [Turn Real Estate Agent Relationships Into Referrals](https://modelmatch.com/resources/blog/how-loan-officers-turn-real-estate-agent-relationships-into-consistent-referrals-model-match): A five-step system loan officers use to turn real estate agent relationships into consistent referrals — without sounding pushy or desperate. - [What Is Mortgage Market Intelligence? A Loan Officer's Guide](https://modelmatch.com/resources/blog/mortgage-market-intelligence): Mortgage market intelligence is data on loan officers, lenders, agents, and properties — here's what it includes and how originators use it to grow. - [How Loan Officers Find Active Real Estate Agents](https://modelmatch.com/resources/blog/build-targeted-agent-lists-how-los-find-new-referral-partners): Use real estate transaction data to find active agents in your market, sort by buyer and listing volume, and build a targeted referral-partner list. - [How to Recruit Top Loan Officers Using Production Data](https://modelmatch.com/resources/blog/lookup-loan-officer-volume): Build targeted loan officer recruitment lists in three steps — filter by production volume, loan type, and market, then track outreach in a pipeline. - [How to Look Up Loan Officer Volume & Production Reports](https://modelmatch.com/resources/blog/look-up-loan-officer-volume-find-recruit-top-los-with-model-match): Look up any loan officer's production volume, transaction history, and contact details with Model Match — search nationwide or filter by state and loan type.